SS20: Singita Africa
‘Cape Town with Jess’
Shot by Rogier Alexander on film & digital
This year we decided to go all-in and push ourselves to our limit - both in terms of design and campaign photoshoot.
The SS20 collection contrasts elements inspired by nature, with poppy accents of colour and flashy prints. Our soothing ARMY green and relaunched PYTHON print provide the perfect balance to the electric COSMO red and blooming AZIZA print. Our prints are colour-coordinated and can be mixed-and-matched with any of the single-coloured models. In other words: anything goes this season!
Comfort and versatility were key to designing this year’s collection and for the first time ever, select pieces can be worn in up to 4 different ways. Our KELSEY TOP allows you to play freely with the long straps which can be tied around the neck, tied into a bow at the front or around the torso for a bandeau fit.
For our campaign photoshoot we wanted to emphasise the contrast between nature and luxury. Shot in a wildlife rescue centre in the heart of South-Africa, the SS20 shoot features eye-catching sceneries of wild-life and apocalyptic landscapes. The gentle furry friend featured on some of this year’s photos, is Rocket, a cheetah rescued as a baby by the foundation.