CAMPAIGNS

OUR GRAND RETOUR À LA MAISON CAMPAIGN UNDERLINES IT DOESN’T MATTER WHERE YOU ARE, BUT WHOM YOU ARE WITH. SHOT IN THE RENOWNED HOTEL ADLON KEMPINSKI IN THE BRAND’S HOMETOWN, BERLIN, THE CAMPAIGN FEATURES A GROUP OF SOPHISTICATED BOSS-BABES TREATING THEMSELVES TO A WEEKEND OFF WITH THEIR BESTIES.  THE SS21 COLLECTION FEATURES EVERYTHING FROM ELEGANT COLOURS TO LUXURIOUS PATTERNS AND - FOR THE FIRST TIME EVER - SLIP-ON RESORTWEAR. VERSATILITY REMAINS A KEY COMPONENT WHEN DESIGNING THE BIKINIS. THIS VARIABILITY SHOWCASES IN OUR OLYMPIA TOP THAT CAN BE WORN IN UP TO 8 DIFFERENT WAYS TO MATCH ANY MOOD, PREFERENCE OR OCCASION. OUR CLASSY CLÉOPATRA PRINT IS AN ODE TO OUR FOUNDER’S THAI HERITAGE WITH ITS LUSCIOUS LOTUS AND WARM TONES. AS A CONTRAST STANDS THE JANTHEE PRINT WITH ITS VIBRANT 70S-INSPIRED COLOR SCHEME AND ELEMENTS OF 20TH CENTURY CUBISM. BOTH PRINTS WERE DESIGNED TO MIX AND MATCH WITH ANY OF THIS YEAR’S FEATURED COLOURS - FROM THE FESTIVE LE VERT, THE ELEGANT ROZÉ TO THE CALMING AZULA BABY BLUE.

THE SINGITA AFRICA COLLECTION SHOWCASES THE CONTRAST BETWEEN NATURE AND LUXURY. SHOT IN A WILDLIFE RESCUE CENTRE IN THE HEART OF SOUTH-AFRICA, THE SS20 SHOOT FEATURES EYE-CATCHING SCENERIES OF WILDLIFE AND BARE LANDSCAPES. THE SIGHT OF AN UNEXPECTED FURRY FRIEND AND THE CAPTIVATING NIGHTS INVITE THE CUSTOMERS ON AN EXCITING ADVENTURE.  OUR SS20 COLLECTION CONTRASTS ELEMENTS INSPIRED BY NATURE, WITH POPPY ACCENTS OF COLOR AND LIVELY PRINTS. OUR SHINING ARMY GREEN AND RELAUNCHED PYTHON PRINT PROVIDE THE PERFECT BALANCE TO THE POWERFUL COSMO RED AND THE PLAYFUL AZIZA PRINT. COMFORT AND VERSATILITY WERE THE KEY COMPONENTS BY DESIGNING THE SINGITA AFRICA COLLECTION. THE FIRST VARIABLE PIECE, OUR KELSEY TOP LAUNCHED WITH THIS COLLECTION AND COULD BE WORN IN UP TO 4 DIFFERENT WAYS AND MIX-AND-MATCH WITH ANY OF THE SINGLE-COLORED MODELS OF THE COLLECTION.